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fOUND IN TRANSLATION

A campaign that brings stories to life.

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Brief set by Netflix for D&AD New Blood awards.
 

Although Netflix offers a variety of foreign-language content, their UK audience tends to opt-out because of language barriers and beliefs it won't be relatable.

By twisting the narrative of things being lost in translation to being found, we created a campaign that focuses on the stories rather than the language barriers so that people can get excited about the content and look past their limitations.

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Credits

Team
Sofie Julander
Strategy Maria Madrusan, Sofie Julander
Design Sofie Julander, Maria Madrusan
Branding Maria Madrusan, Sofie Julander
Copywriting Maria Madrusan

 

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